For many of us, the past few months have been a time of reflection of what’s important in life. One of those important things, especially for folks who’ve have been impacted, is the opportunity to take control of one’s career.
There are many franchises that will come out of the pandemic stronger. One segment slated for growth and presents a very strong investment opportunity – mobile franchising, or franchise concepts that can be run out of a home or vehicle.
So, why is mobile franchising particularly appealing to today’s entrepreneurs?
1. Mobile franchising is more likely to be recession-resistant
-Mobile franchising presents a great opportunity as it requires much lower overhead compared to franchises with storefront space. With less space and fewer operations, franchisees save money. And, you won’t have to pay rent for a location that is temporarily closed in stay-at-home orders.
2. Mobile franchising allows for flexibility
-Mobile franchising offers much more flexibility and work-life balance than standard brick-and-mortar. Many people choose a mobile franchise because of flexibility to manage a team from their home which allows more time to be with family.
3. Mobile franchising lends itself to more local brand exposure
-Since you are operating out of your home/vehicle, there is more opportunity to gain exposure through your mobile franchise. While traveling to jobs, you (or your team) have the opportunity to get eyes on your brand through a branded vehicle.

As the days go on, we’ve started to not only survive in our “new normal”, but actually adapt to it; many of us have found ways to make the most of the situation we are in. For Americans considering ways to take control of their career and future – especially when so many aspects in our lives are out of our control right – mobile franchising presents an attractive option.

Recession-resistant franchise concepts that offer flexibility and make financial sense will thrive post COVID-19. It’s certainly worth exploring!